These character bots have been shown to have very high customer satisfaction and engagement levels.Value-adds to an app (like alerts, new deals, bonuses) can create unique customer delight and loyalty.

To me, SXSW is the most exciting place in the world, featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing. Many predicted that consumers would be spending more time with chatbots than real people.

I did my best to pluck out a few meaningful sessions and here are some interesting highlights I picked up from my trip. But research shows that 70 percent of chatbots are not meeting consumer needs or brand expectations. Also, the cost of creating an effective chatbot is relatively high.

I think there is potentially a dangerous outcome there. I have many intellectual functions.[/interview]FC: John, how badly does a future of killer robots scare you?

There have been movies about this, you know, like . And we should try to make sure the outcomes are good, not bad.” (For Musk–also an investor in the AI company Vicarious–the outcome has been good so far: Deep Mind was purchased by Google this year for a reported sum of over $500 million.)As if Musk’s comments weren’t dire enough, none other than one of the world’s resident geniuses, Stephen Hawking, made it clear to the BBC this week: “The development of full artificial intelligence could spell the end of the human race.”His comments, part of a recent theme for Hawking, came as Intel announced an upgrade to Hawking’s portable computer, which, using a simple form of AI, allows him to communicate twice as fast as before.“[Artificial intelligence] would take off on its own, and re-design itself at an ever increasing rate,” Hawking said.

gave us a common sci-fi trope–a race of self-replicating machine slaves revolt against their human masters–the question has been: will artificial intelligence spell the end of humanity? While the constantly-impending arrival of “strong” artificial intelligence is still a matter of scientific debate, lately some very smart humans have been issuing serious warnings about our future robot masters and killers. John Connor: I don’t know who Musk is, but if Hawking said it…I don’t know, maybe it’s possible.

I like to just keep an eye on what’s going on with artificial intelligence. An example is Absolut Vodka — a bot helped you find a participating bar, provided a free product sample, and then a complimentary Lyft ride home. If you have built a great chatbot and nobody engages with it, you’ve wasted your money. There is a tendency to try to use traditional measures but there are opportunities for new ideas like change in consumer sentiment between the beginning and end of the session.People tend to engage with a bot like it is a real person, observing typical conversational courtesy, for example, or giving them best wishes on a holiday.Their scribes write that these bots will be better than apps and “easier to use…installation takes seconds; switching between bots does not involve tapping on another app icon; and talking to bots may be more appealing than dealing with a customer-support agent.” Even Sam Lessin declares, “2016 will be the year of the conversational commerce.” Dear reader, before we venture further, I must be honest. When he was fired, our colleagues in human resources did not deign to mention his @But I am no fool, and I knew that infamous suffix could not have helped his cause. Remove her robe and click her boobs a couple of times!