Women not only spent less time looking at a man’s face (when compared with men looking at women); they also moved more quickly onto his other body parts. “So take in her breasts or legs, but don’t dwell on them.” And make the most of your assets, too.

“Wear well-fitting shirts, and don’t be shy about using your jeans to show off whatever nature gave you.” OLD: Online dating.

RULE 6: After getting a girl's phone number, wait at least two days to call her to avoid appearing desperate. Not to talk about weather, current events, how her day went, etc. RULE 8: If you call a girl and get an answering machine, don't leave a message. Girls, as a general rule, do not return phone calls. Doing so makes it appear as though you are attempting to purchase affection. RULE 15: If a woman disrespects you or your time, particularly early in the relationship, don't hesitate to get rid of her. RULE 16: No relationship is a committed one until both people agree that it is. The harder something is to obtain, the more valuable it is perceived to be. RULE 28: Don't reveal too much about yourself too soon.

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Make yourself available to who you might meet and where the evening could take you."The more you're open to letting guys show you all the different sides of themselves, the more likely you'll surprise yourself and fall in love with one of them," Massa explains. Finally, you and The Prospective Boyfriend are doing something romantic that could lead to something serious.

Remember that he's already your friend, so there's a whole lot that he likes about you, Massa says. That means no crazy makeup or boob shirts when he's used to seeing you casual.

What happens is that we forget most of them after the age of 21, and then realize we need to relearn them.

I wish there weren't any general rules, but courtship is a ritual. If we just threw ourselves together, then the chances of long term happiness might be compromised.

In sex, just like sports, it pays to play by the rules. In football, o„fficials moved the restraining line from the 30-yard line to the 35, with the intention of increasing touchbacks.

And in basketball, o„fficials dumped the no-dunk rule after fans complained that it made play less exciting.There are things that we make happen that excite, stimulate, create interest and confound. And yet previous generations managed to succeed on a far less complex courtship criteria list.Many arranged marriages work all too interestingly.When you hear a song you think a guy would like, send it to him on Spotify. Next time you're buying concert tickets for a band you love, buy two—and don't immediately decide who gets to be your plus-one. The key is getting the guy out of a familiar context. That's what happened to one guy Massa interviewed who met his now-fiancé on a volleyball team.For once, don't jam your calendar with plans a season in advance. Only when they finally went out to dinner together did they both realize their connection.RULE 12: A person can only take advantage of you as much as you let them. RULE 17: Never be the one that says, "I love you" first.