Instead, and I'm quoting the company now, "uses real-time collective knowledge to connect trendsetting crowds and travelers to the places and people that best reflect their distinct interests." Implicit in this rococo marketing speak is the notion that gay people know where it's at before, you know, other sorts of people do. In the i Tunes store, has a charming way of describing itself: "Finally, an LGBT app that you can bring home to Mom! Here's how I found out where the very crunchiest baguettes are at!" Indeed, describes itself as "clean, social, and fun." CEO Michael Belkin told me that this is very different from, say, Grindr: "If you go on Grindr, people change their headline sometimes to 'Visiting tonight, does anyone know the best place to go out?

The art here is that claims it has a proprietary algorithm that ranks places and events for "hotness." I suspect that you and I (and the hamsters pushing the algorithmic wheel at Distinc.tt) already have our own idea of hotness.

Sometimes, though, we're at a loss as to where to find it.

For as short as the month is, February sure has a lot of Days: Groundhog Day, Valentine’s Day, and President’s Day.

But there are a few days that most people don’t know about – the days that make up last week’s International Flirting Week.

) but that was the extent of our digital dalliances.

Most of it happened in person: at school, on the bus, at the movies.

Do you sense that when you think of gay apps, the first that comes to mind is Grindr? ) believe that, when it comes to apps, the gay community hasn't offered the full bloom of its most tasteful side. This, they claim, is "the only gay social app approved by the i Tunes store for 12-year-olds and older." Before you mount your high, sweaty horse and exert a moral gallop over the idea, might I say that this app doesn't have sex at its core? Here's an extract: "With an emphasis on good taste, is sleekly designed to easily lead users to the right event, restaurant, party, or vacation spot for the moment or upcoming calendar, where their friends are or plan to go soon." Just as Google tells you there are "right" ads and "wrong" ones, so here you can have access to the "right" events, rather than quiz night at your local Uzbek potato vodka bar.

The fine urban studies theorist Richard Florida has offered that cities thrive when they attract a dynamic gay population.

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Yet the idea that a gay app could also be youth-friendly is innovative, and the 12 i Tunes approval definitely places it in a different league from its randier counterparts. Of course, any gay app will always be compared to the queen of them all, so CEO Michael Belkin isn’t shying away from the Grindr comparisons, at least negative ones.