The profiles first go through automated screening software, which flags both traits in the profile, such as certain ethnicities, and things that aren't visible in the profile, such as certain IP addresses and even certain passwords that scammers seem to like more than other people.Then a person on staff looks through the flagged profiles and decides whom to ban, Velasquez says.

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Seeking Arrangement has banned 60,000 profiles in the last 10 months, or about 220 a day.

Here's what they've found are the ingredients in the typical scam profile.

In ancient times, and by ancient I mean prior to the 1980s, men's idea of a perfect woman was one-dimensional.

Men sought out women who had the biological qualifications such as wide hips and full breasts for bearing children, as well as women who would generally make good "housewives." It is easy to say the needs of successful men haven't changed and dismiss the matter, but that is not true.

The last recession had a sobering effect on American families: A singular breadwinner is a thing of the best.

Men realized the need for two support beams in a family and soon the notion turned into an ideal, then a standard.

Whether it's falling in love on set or being friends with only other celebrities, celebrities tend to stick together.

And no one's closer than family, so it's not too surprising when you find celebrities who follow their parents' or siblings' footsteps into stardom.

Seeking Arrangement caters to a very specific type of relationship, but the lessons here should apply to other dating sites and even to other aspects of digital life, Leroy Velasquez, a Seeking Arrangement spokesman, tells . It's a really crappy version of what a man or woman would get on a dating profile," he says.