e Harmony doesn't disclose its user numbers, but Piper Jaffray's Gene Munster estimates that its revenues were about 0 million with about 13 percent market share. Waldorf says that the lengthy questionnaire and the price tag weeds out people who aren't serious, and the algorithm they use to crunch the answers matches customers with compatible life partners. There are the niche sites like and Christianmingle.com, which are both owned by Spark Networks .

e Harmony costs about twice as much as per month, but e Harmony's CEO Greg Waldorf explained to me why he believes it's worth it. In addition to and IAC owns niche sites Blackpeoplemeet.com, and

Online dating isn't just about making love connections, it's about making lots and lots of money.

"But when you ask how many people logged on today..." And though Coffee Meets Bagel says its matches have resulted in 10,000 relationships and at least 80 engagements, success in love doesn't always equal money.

The company, which launched in April 2012, has raised $2.8 million.

While funding to dating firms was up in 2014, the size of the rounds is actually declining, according to data from Priv Co.

And relatively small amounts of funding can't support the hefty marketing budgets needed to acquire more and more users, according to Evans.

One of the world’s oldest professions is matchmaking, and given the role of technology in today’s world, it’s no surprise that the industry is booming.

With an explosion of new websites and apps, the dating services industry has performed very well in the past five years and is continuing to grow as today's singles turn to the Internet for help finding love.

The two major players are Match.com, which is owned by Barry Diller's IAC/Interactive Corp and e Harmony, which is privately held.

IAC's Match sites, which includes and generated 3 million in revenue this year, reporting 1.4 million active subscribers, about 15 percent of the market. That's right, 236 e Harmony members get married every day.

Around this time was getting national media attention and Dr.